hi Kendra fan, Here's a quick story and a list of the latest content drops. When Kendra and I first started working together, we basically pulled out every tool in the digital marketing toolshed, to see what worked. My background was basically informed by ad agency experience (specifically two dudes who worked for agencies, who managed me years ago). Agencies divide content/media into three parts; paid, earned, and owned. Earned media comes from press releases, interviews, articles, etc. Also, paparazzi photos fall under earned media. Celebrities don't often admit this,